Our Why
What Is, Must Is. crafts Business Magic with Creativity & Strategy.
A creative and business consultancy that bridges the gap between passion and smart operations.
Why We Exist: What if your business could solve problems with the finesse of a dancer and the strategy of a general? And your fearless vision, fueled by strategic plans that hum with imagination and data.
That's the magic What Is, Must Is., lovingly called Wi, Mi (We - Me) , creates.
My Story: My background in Theatre & Dance fused with operational expertise in multiple industries isn't typical, but it made me a bridge. My whole brained capabilities combine these seemingly opposite worlds to craft solutions that are both innovative and impactful for your business.
Why Me?
💡 Innovation Architect: I find connections others miss, building your unique edge.
🛠️ Problem-Solving Ninja: I love the thrill of turning challenges into triumphs.
💪🏾 Community Champion: Empowering Black and Brown businesses to flourish is my passion.
Inspiration: My father's words, "What Is, To Is, Must Is," and “There are no problems, problems have solutions; if you don’t have a solution you don’t have a problem” guide me. All to say, everything happens for a reason, but you have the power to shape it. That's the approach I bring to every client.
Our North Star, Our Mission: Supporting underrepresented communities is our guiding light. While we're open to all businesses, empowering Black and Brown entrepreneurs holds a special place in our hearts.
Your Success is Ours: I speak your language - experienced across industries (Theatre, Recruitment, Music & Health Tech, Law) - to craft solutions that fit you. I thrive on getting in the trenches with you and learning along the way. Every challenge is unique, and so is the solution. We grow together!
Let's Build Your Dreams, I'm excited to embark on this journey with you and turn your vision into reality. I'll fuel your success with strategic plans that marry imagination and data.
Let's chat! Tell me about your business and let's discover your sweet spot for growth.
Walk Good,
Zara.